RULE 01
Answer fast
Silence is the failure we care about most. You should know a person has your issue, and roughly what happens next, before you have to chase us for an update.
About · Montréal
Critik means critical.
We spent our first years running review platforms — reading thousands of one-star stories about slow service and unsolved problems. Then we built the company those reviews were begging for.
The story
From critique to critical
THE BEGINNING · TECHNOCRITIK.COM LAUNCHES
The review years
Technocritik and its sister sites — autocritik for dealerships, spacritik, healthcritik — let clients rate the service they received, star by star. We read every complaint. Two patterns never changed: nobody answered fast, and nobody fixed the real problem.
THE PIVOT · FROM RATING TO RESPONDING
We switched sides
Reviewing bad service taught us exactly what good service looks like. We took that playbook into the industry with the worst reputation for it — IT support — and made the two broken things our whole identity.
TODAY · MANAGED IT, MONTRÉAL
Critik, redefined
Now "critik" means critical: critical response time, critical-point diagnosis, fixes that hold. The blue K in our mark is that verdict — and yes, we still read our reviews.
The mark
Every line means something
The interlock
The T and the K share an edge — neither letter is whole without the other. Techno and Critik, one mark, the way the diagnosis and the fix are one job.
The blue K
Critik carries the only bright colour in the mark. It's the verdict — the part that decides, and the part that moves.
The cut
Every terminal is chamfered on the same diagonal — nothing rounded, nothing approximate. Precision you can measure, which is the whole promise.
How we operate
Three rules we don't break
RULE 02
Fix the cause
Restarting is not a solution. We trace every incident to its critical point so it doesn't come back next month.
RULE 03
Speak plainly
You will never receive a report you can't understand. Jargon hides; we explain — in French or English.
Why we stay small on purpose
Small on purpose
We take on a limited number of clients, because the thing that makes this work — knowing your setup well enough to fix it quickly — does not survive being spread too thin.
Getting started
Start with a conversation
Tell us what you're running and what's going wrong. If we're a good fit we'll say so, and if we're not we'll say that too.
Book a 20-minute call